Game sales platform for hunters
Sell game and game meat to consumers who value responsible local food. Domestic game is a sustainable choice – let customers find it on Willit.
Moose, white-tailed deer
Duck, goose, pheasant
Wild boar, hare
Game meat is a growing trend
Sustainable and ethical
Wild game is an environmentally friendly alternative to intensively produced meat
Healthy
Low-fat, high-protein and nutrient-rich meat without additives
Local
Finnish game from hunters – no transport emissions
Start selling game
Register as hunter
Create account and tell about your game handling expertise
List available game
Specify species, processing and availability
Deliver locally
Arrange pickup with customer
⚠️ Important about game sales
Game meat sales require:
- Food premises notification to food authority
- Proper meat inspection (exceptions for small batches in direct sales)
- Game handling hygiene expertise
- Cold chain maintenance
Hunter can sell limited quantities of game directly to consumer without meat inspection, but regular sales require authority permit. Read more at Food Authority
Why sell game on Willit?
Better price: Sell directly to consumer without middlemen
Local delivery: No packaging, no cold transport
Appreciative community: Customers understand the value of work
What can you sell?
- • Moose, white-tailed deer (as meat portions or ground)
- • Forest birds (duck, goose, pheasant, black grouse, capercaillie)
- • Small mammals (hare, squirrel processed)
- • Wild boar (growing demand)
Start free, grow at your own pace
All hunters start with the free plan — no costs, no commitment
List your game, receive preorders and arrange pickup — at no cost
- ✓ Unlimited product listings
- ✓ Preorders for pickup
- ✓ Messaging with buyers
- ✓ Your own seller profile and support
Activate online payments — buyers pay when they order
- ✓ Secure online payment (Paytrail)
- ✓ Shipping and logistics integrations
- ✓ Sales reports and analytics
- ✓ Payment protection for buyer and seller
10% commission only on completed sales — no monthly fee
Frequently asked questions
What permits do I need for selling game? ▼
A hunter can sell limited quantities of uninspected game directly to consumers whole or in large pieces. You need hunting permits and traceability data (hunting date, municipality). Processed game (mince, sausage) requires meat inspection and food premises notification.
How much does selling cost? ▼
Start for free — list your game and receive preorders at no cost. The buyer pays you directly at pickup. When you want online payments, activate the Active plan: 10% commission on completed sales, no monthly fee. The Full plan (€59/month) removes commission entirely.
How does payment work? ▼
With the free plan, the buyer orders in advance and pays you directly at pickup (cash, MobilePay, bank transfer). When you activate online payments (Active plan), the buyer pays securely online via Paytrail and money is transferred to your account after pickup confirmation.
How does traceability work? ▼
You add the hunting date and municipality to the product details. The buyer receives this information automatically. We follow food legislation traceability requirements.