Our Promise
Nordic Food Manifesto and our commitment to a sustainable food system
Nordic Food Manifesto
We believe that food is more than nutrition. It's a connection to the land, traditions, and community.
"Every meal is an opportunity to support a local producer, cherish traditions, and build a more sustainable future."
Willit was born from the need to connect Nordic people with their food culture. We want to make wild fish, forest bounty, and local producers' delicacies accessible to everyone – directly and fairly.
Why it matters
Of Finland's wild berries are never harvested
Of the world's food goes to waste
Generations have managed Nordic ecosystems
UN Sustainable Development Goals
Our operations are guided by the UN Sustainable Development Goals. Here's how we make a difference:
Responsible Consumption and Production
We reduce food waste by connecting harvesters with buyers for products that would otherwise go unpicked. 90% of Finland's wild berries are never harvested.
Decent Work and Economic Growth
We create income opportunities for rural communities, small-scale fishers, hunters, and foragers who currently struggle to access markets.
Life on Land
We support sustainable harvesting practices and help preserve traditional ecological knowledge that has managed Nordic ecosystems for generations.
Sustainable Cities and Communities
We strengthen rural economies and preserve food culture that connects people to their land and heritage.
Our Commitments
Local First
Local producers and short supply chains always come first.
Fair Treatment
Producers receive a fair price for their work.
Sustainability
Responsibly harvested and produced products.
Community
We support local communities and traditions.
Preserving Traditional Knowledge
In the Nordic countries, we have developed a unique relationship with nature over centuries. We know when berries are at their best, how to fish sustainably, and how to hunt responsibly.
Willit is not just a marketplace – it's a bridge between generations. We help pass this valuable knowledge forward and make its benefits accessible to everyone.
"When you buy from a local producer, you're not just buying a product – you're buying a story, a tradition, and a future."
Be part of the change
With every purchase and sale, we build a more sustainable food system together.