Sell your catch directly to consumers
Platform designed for professional and recreational fishers to sell domestic fish. Fresh fish directly to consumers without middlemen.
Perch, pike-perch, pike
Salmon, trout, whitefish
Crayfish, vendace, rainbow trout
✓ For professional and recreational fishers
Domestic fish is in demand – this is your time
Consumers are looking for fresh, local fish. Store selections are limited, and many want to support local fishers. Willit connects you directly to these customers.
of customers value local
Finns want to know where their fish comes from
is the main purchase decision factor
Local pickup ensures the best taste
Better price for fishers
No middlemen – more money in your pocket
How easy it is to sell fish on Willit
Create a seller account
Register and tell us about your fishing business. Easy for professional fishers to add company details, recreational fishers can sell small quantities as individuals.
List your catch
Update availability seasonally. Add catch photos, fishing area and handling method. Customers appreciate transparency.
Deliver fish directly
Arrange pickup time and place in the messaging service. Fish stays fresh, customer knows what they get. No packages, no risk of spoilage in transport.
Why fishers choose Willit?
Better margin on catch
Sell directly to consumers without middlemen. Get fairer price for your work and catch.
No storage problems
Fish goes directly from catch to customer. You don't need storage or cold chain management – buyer picks up fresh.
Flexible operation
Update inventory when you fish. Seasonal variation isn't a problem – customers understand nature's rhythm.
Customer relationships last
Build loyal customer base that values your work and returns to buy again. Messaging service helps maintain contact.
What fish can you sell?
Lake fish
Perch, pike, pike-perch, burbot, roach, bream...
Migratory fish
Salmon, trout, whitefish, vendace...
Sea fish
Baltic herring, cod, flounder...
Crayfish and specialties
Crayfish, lamprey, rainbow trout...
Important to know
Regular fish sales require food premises notification. Recreational fishers can sell small occasional batches without registration. Professional fishers need a permit from fisheries administration.
Read more from Food Authority →Transparent pricing
No monthly fees, no hidden costs
service fee on successful sales
Frequently asked questions
Can I sell my catch as a recreational fisher? ▼
Yes you can, but only small occasional batches without food premises notification. If sales are regular or quantities large, you need notification. Always check with local food authority.
How is cold chain maintained in local delivery? ▼
Local pickup is actually the best method – fish goes directly from catch to consumer. Instruct customer to keep fish cold from pickup. You can offer ice packs or cool bags.
What fish processing options can I offer? ▼
You can sell fish whole, gutted, filleted or scaled. Many customers appreciate the convenience of gutted fish. Always mention in product details how the fish is processed.
How quickly do I get money from sales? ▼
When customer confirms pickup, money is transferred to your account the next business day. Fast payment helps you continue operations.